Mission and Goal
Mission: Raise awareness about the impact of vehicle emissions on air quality and motivate drivers to take steps to help keep the air clean.
Goal: The Texas Department of Transportation and Texas Commission on Environmental Quality launched the statewide Drive Clean Texas initiative in 2001. Texas is a state with more than 20 million licensed vehicles and a population that loves to drive. Our love affair with automobiles has meant that, in some areas of the state, emissions from cars and trucks make up half of all of Texas's air pollution.
The campaign is active throughout the year, with efforts peaking during the hot summer months when ozone levels spike and in areas of the state that fail to meet, or come close to failing, federal air quality standards. Those areas are Houston, Dallas/Fort Worth, El Paso, Beaumont/Port Arthur, Austin, San Antonio, Corpus Christi, Tyler, and Victoria.
Drive Clean Texas is making a difference. Air quality messages are now regularly reaching millions of Texas drivers each year in locations and times that pollution levels are highest. Awareness of the health risks of air pollution has increased, and drivers now recognize that even small steps can reduce harmful tailpipe emissions.